Tous is a brand born in 1920, when Salvador Tous Blavi and his wife Teresa Ponsa Mas opened a watch repairing studio which leaded into the jewelry world. In the 80's, the expansion started. They did not only designed jewels for women but complements such as: glasses, handbags, perfumes, garments, among others; always labelled by its emblem: the bear. Celebrities such as Jaydy Michel, Arantxa Sánchez Vicario, Eugeria Martínez de Irujo and Kylie Minoge have been image of the brand. Since 2011, Jennifer López is the current image of the brand.