Tommy Hilfiger brand, founded in 1985, is one of the world’s leading designer lifestyle brands. It has received international recognition for celebrating and promoting the spirit of classic American cool style, featuring preppy style with a personal twist. The company distributes their products under Tommy Hilfiger and Hilfiger Denim brands, with several collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and children’s sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and is still in charge of the direction of design process. Tommy Hilfiger offers premium styling, best quality and highest value to customers worldwide. Tommy Hilfiger eyewear collection, manufactured and distributed by Safilo Group, made its début in Fall 2010. The collection maintains the preppy style that characterises the brand, although it blends with classic yet modern design. The company has been consolidated as a global symbol of the American spirit.