Porsche Design is truly unique. Their approach to eyewear industry goes for practicality instead of decoration, and defends engineering over simple design. For this brand, luxury must be a result of sheer purity. Each object is reduced to its essential function. From that, clean lines and shapes are developed. Only the most advanced materials of the highest quality are selected for the making of the product. Finest traditional craftsmanship blends with cutting-edge technology. And Porsche Design glasses and sunglasses are perfect examples. Their design springs from the precise knowledge of optics and what wearers want. And because their style is so simple and discreet, inspired by classic modernism, they become pieces of timeless aesthetics. And the committed essence of Porsche Design: Passion – Performance – Purism - Precision.