The firm was born in 1985. Its creator was Daniel Swarovski, inventor and visionary from Bohemia. He moved to Wattens to cut and polish jewelry crystals. His company grew until it became the highest producer of crystals cut with high accuracy for fashion, jewelry, illumination, architecture and interior design. Swaroski crystals have became an ingredient to international design. Swaroski glasses are a synonym of innovation, creativity and accuracy. The collections show the brand's good will to incorporate the typical characteristics of the brand in its glasses models, setting crystals in an original way. Swarovski has merged its renowned precision cut crystal with state of the art optics to create an elegant collection of Swarovski Glasses that break new barriers in modern luxury design. The range of Swarovski Glasses features pure lines, slender frames and subtle styling. They also include frames made from an assortment of metal and acetate materials designed in an array of beautiful colours and clear crystal accents.