OLIVER PEOPLES byredo (2)

OLIVER PEOPLES byredo: Exclusive eyewear collection of OLIVER PEOPLES





Oliver Peoples Collections

Joint perception” is the background concept of this partnership. This collection is the result of the collaboration between two great brands:  Byredo, a fragrance house, and Oliver Peoples. Founded in 2006 by Ben Gorham, Byredo is a modern Stockholm based fragrance house with strong ties to creativity, art and lifestyle. Ben - a Swede born to an Indian mother and a Canadian father – was brought up in Toronto, New York and Stockholm and graduated in fine arts from the Stockholm Art School. An opportunity meeting with perfume- maker Pierre Wulff made him realise that he’d rather create fragrance than paintings. Since then, Byredo has established a unique position in the market with a style of perfumery that reinforces a subtle approach through simple compositions and the highest quality raw materials available. In contrast to classic Scandinavian aesthetics, Byredo carries clear ethnic influences from Ben’s Indian background, which has given the brand a truly unique identity. Oliver Peoples Byredo collection intends to get across the sights of the city of Los Angeles through different glass shapes and coloured lenses. All colours correspond to the tint of the glass used in a new and exclusive Byredo fragrance’s bottle. These lens colours correlate to the photochromic glass lenses in the Oliver Peoples frame design. As part of a limited edition press package, the two products will be packaged together as a box set, only distributed by Oliver Peoples retail, Byredo retail and Barneys NY department stores. In other point of sales, the fragrance and these sunglasses will be sold separately. 

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Items 1 to 2 of 2 total

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